Personalization
Bulk emailing allows you to create and send emails with personalized content, taking into account the preferences and behavior of each recipient.
Personalization may include using the recipient's name, recommending products based on previous purchases, or offerings that match their interests.
Let's say we have an online store that specializes in selling cosmetics and skincare products. We regularly send out mass emails to our customer base. In one of the emails, we can use personalization to take into account forex data the preferences and behavior of each recipient.
Let's imagine that we have a client named Anna who previously purchased a face cream from our store. How can we communicate with her?
We can send her a personalized email recommending related products based on her previous purchase.
The letter can begin with an introductory phrase, for example: "Hi Anna! We appreciate your previous purchase of face cream and want to please you with recommendations for facial skin care based on your preferences."