CPV (Cost Per View) : You only pay when people watch your video ads. This is a good option for video campaigns that aim to engage people.
Strategies to optimize your performance
To get the most out of Google Ads, it is important to follow some best practices and strategies to optimize your performance. Some of these are:
Clearly define the objectives of your campaigns
Before creating your campaigns, it is important to establish what goals you want to achieve, such as the number of visitors, sales, registrations or installations. This will help you choose the type of campaign, the payment method and the most suitable metrics to measure your results.
Research and select the most relevant keywords
Keywords are the cornerstone of Search Network campaigns, as they determine when and to whom interior designers email list your ads are shown.
To choose the most relevant and performing keywords, you can use the Google Keyword Planner tool, which allows you to research and compare keywords based on search volume, competition, and estimated cost.
Additionally, it’s important to use keyword matching options, which allow you to control how closely your keywords match user searches.
Create persuasive and relevant ads
Ads are the first contact with users, and must be able to attract their attention and convince them to click. To create persuasive and relevant ads, it is important to follow some rules, such as.