The term pogo stick comes from the game of the same name, a stick with a spring that allows you to jump. The parallel with SEO is that users jump from one site to another, without stopping for long on any one. Pogo sticking occurs when a user:
Do a search on Google or another search engine
Click on one of the organic results
Visit the website page
Return to the results page within a few seconds
Click on another organic result
Repeat the process until you find the desired content
The pogo stick is different from the bounce rate, which indicates the percentage of users who abandon the site after visiting just one page.
Bounce rate is not necessarily a bad sign, as it can depend on the type of site, the type of page, and journalist email list the search intent of users.
The pogo stick , on the other hand, is always a symptom of dissatisfaction and a mismatch between the query and the content.
Pogo sticks are a problem for SEO because they can affect the ranking of websites in search engines. In fact, Google and other search engines monitor user behavior to evaluate the quality and relevance of websites.
If a website has a high pogo stick rate , it means that it fails to meet the needs of users and that it offers low-quality or irrelevant content to the search.
This can lead to a loss of positions in the SERP and a reduction in organic traffic .