Furthermore, content must be written with the user in mind , their language, their needs, their interests and their goals. It must be personalized based on the target audience, the type of person, the level of knowledge and the stage of the conversion funnel.
Navigation is how users move around your website. It should be intuitive, fluid, and fast. It should allow users to easily find what they are looking for, without having to click too much or scroll too much .
To facilitate navigation , it is useful to create a hierarchical structure of the pages, insert a search bar, a main menu and a drop-down menu, a breadcrumb, a site map and a footer.
Interaction is how users communicate with your website. It should be stimulating, engaging, and rewarding.
It should encourage users to take the desired actions , such as signing up for a newsletter, downloading an e-book, purchasing a product, or contacting customer service.
To increase interaction , it is useful to insert buttons, forms, chatbots, popups, banners, calls to las vegas email list action and social buttons.
About a particular topic, product or service. They serve to provide quick and concise answers, resolve doubts, build trust and stimulate action.
FAQs can be placed on a dedicated page or in a section of the page, and can help prevent pogo sticking, as they can satisfy users' search intent or direct them to other resources .
measuring-pogostick-seo-and-how-to-avoid-it
How to measure pogo stick
Measuring the pogo stick is not easy, as there is no specific tool that calculates it accurately and reliably. However, there are
some indicators that can help estimate the pogo stick level of a website.