However, it is important to balance the use of a marketplace with the independence of your ecommerce. Being solely dependent on a marketplace could mean that you are subject to their policies and fees, and you could lose some control over your business. A hybrid approach, leveraging both a dedicated ecommerce and a marketplace presence, could be an effective strategy to maximize visibility and sales opportunities.
Marketplaces are e-commerce platforms that connect sellers and buyers, offering them payment, shipping, customer service, and marketing services .
Choosing the right marketplace for your business can make the difference between success and failure, as it allows you to reach a wider audience, increase your visibility and reputation, and optimize your costs and revenues.
In this article we present the 10 best Italian marketplaces to sell products online, analyzing their advantages, their requirements and their commissions.
We will also give you some tips on how to choose the marketplace that best suits your network marketing contact list needs and how to optimize your presence on these platforms.
1. Amazon
amazon-marketplace-logo
Amazon is the most famous and used marketplace in the world, with over 300 million active customers and a 40% market share in Italy.
Selling on Amazon allows you to access a vast audience of potential buyers, both in Italy and abroad, and to benefit from the trust and credibility that the Amazon brand has built over the years.
Additionally, you can take advantage of services such as Amazon Prime, Amazon Pay, Amazon Advertising, and Amazon FBA (Fulfillment by Amazon), which allow you to offer your customers fast delivery, secure payments, targeted visibility, and warehouse and logistics management by Amazon.