What are relationship sales ?

[mouakter13]

Although they may seem similar, relationship selling and social selling refer to two different sales strategies.

Relationship-based selling is an approach focused on supporting the entire sales process , regardless of how you communicate with prospects or current customers. In contrast, social selling refers to the sales tactic in which representatives reach out to potential customers through social media.

However, it's important to recognize that they are not mutually exclusive. Social selling can be an especially effective way to connect on a personal level and, in many cases, will be a central part of relationship-based selling.



Zig Ziglar once said, “If people like you, they will listen to you, but women database if they trust you, they will do business with you.”

Regardless of what you're selling, whether it's a $1 product or an enterprise-level service, there must be an element of trust before a potential customer hands over their hard-earned money. They need to trust that you'll keep your end of the bargain, that you'll deliver the product or service, and that your solution will meet their needs, address their pain points, and ultimately solve their problem.

This is even more important when the process takes place online. When anyone can create a website full of promises, potential customers are more reluctant and less likely to buy. Relationship selling gives you the opportunity to demonstrate that your value proposition holds up by providing an exceptional customer experience throughout the sales cycle.