The two speakers demonstrated

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Content campaigns: Sleepless with IKEA
Content campaigns can be created and implemented based on the content strategy and the content pyramid. A prerequisite for successful campaigns is, of course, a well-structured editorial plan that details the planned content on the various channels on specific days (and times).Content campaign: timeline

what such a (hero) content campaign might look like using a vietnam cell phone number list Twitter campaign from IKEA France. The furniture store discovered that a large number of people apparently couldn't sleep at night and were passing the time with #insomnia tweets. IKEA then launched a campaign against insomnia in Paris. Between 1:00 a.m. and 5:00 a.m., three tweets tagged with the hashtag #insomie (sleeplessness) were selected. Users received a new mattress delivered to their homes that same night. The campaign quickly became known beyond the borders of Paris. IKEA thus successfully tapped into a particularly targeted audience.

Break. Quickly jot down the last few notes in my smart notebook. Tweet a quick bit about the great presentation. With my caffeine batteries recharged, I join Thomas at the booth. Together, we answer numerous questions and demonstrate the diverse possibilities of the XOVI Suite.