Examples of good branding

sakibkhan29188 · Post by **sakibkhan29188** » Mon Apr 21, 2025 9:46 am

If you're a die-hard Microsoft fan, you'll admit it only with gritted teeth, but: Apple has done everything right when it comes to brand development. No other brand is mentioned more often when it comes to listing examples of good branding. Many CEOs passionately desire to "be like Apple." I'll tell you honestly: You'd better forget about that.

Branding in the sense of brand personality

Let's say you're a fourth-generation Swabian wooden dowel manufacturer. Then you're not israel phone number data Apple and you'll never be Apple, but rather a fourth-generation Swabian wooden dowel manufacturer. And you know what? That's fabulous! Because your company has tradition – and this history is an important part of the company's personality. Good branding emerges from the brand's DNA; it's based on the individual brand essence. It's not about presenting fancy packaging on a fancy website, but about breathing life into the brand, giving it a vibrant personality. That's the goal of the entire branding process . Why? Because brands are only successful when they are authentic.

In the example of the Swabian wooden dowel manufacturer, a first approach to good branding could look like this: The company places the values of tradition and craftsmanship more firmly at the core of the brand. It tells exciting stories about wood, highlights the material, and showcases its long-standing company history. And what does this achieve? From then on, the customers of the Swabian wooden dowel manufacturer become aware that the small, inconspicuous dowels embody the experience of four generations of wooden dowel manufacturing. The customer understands how the manufacturer's wealth of experience positively influences the quality of the dowels and relates this to concrete factors: the selection of the material, production, and storage.

This fictitious example is intended to show you that not all wooden dowels have to be the same, but that good branding can turn an inconspicuous product into something very special.