What roles do the “business side” and the “support side” play in content marketing?

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Creating article content on a website is one part of content marketing. The "business side" that operates the website implements various measures every day to make the article content of their own website appear at the top of search results.

In this situation, the existence of the "support side" who are responsible for customer success is inseparable.

This time, we spoke with Kotaro Hongo, who is involved in content marketing at Mynavi Works, and Yuria Ohira of Faber Company , which supports their activities with tools such as " Mielca SEO ," about the relationship between the "business side" and the "support side," and the perspectives, ways of thinking, and mindset required for each job.

Profile Introduction


Faber Company Inc.
Mielca Division Customer Success Group CS Team 3
Yuria Ohira (left)
After graduating from university, she worked in customer service and sales before joining Faber Company. She is in charge of customer success for the content marketing and SEO tool "Mielca SEO."

Mynavi Works, Inc.
Marketing Division
Kotaro Hongo (right in photo)
After graduating from university, he worked in sales and marketing in the financial industry. He then joined Mynavi Works and is currently in charge of a wide range of tasks, including site management and SEO, at Mynavi Creator, a recruitment service that specializes in the web, IT, and game industries.

From the manager of a custom furniture store to the world of digital marketing
-- First, please introduce yourself and tell us about your current work.

Hongo: I work in the Marketing Department at Mynavi Works, where I'm involved in content marketing. My main mission is to attract more customers to our services, Mynavi Creator and Mynavi Career, online.

Ohira: I am in charge of customer success for "Mielca SEO", a content marketing and SEO tool. I mainly support those who have introduced the tool, including Mynavi Works.

How did you both end up joining your current company?

Ohira: After graduating from university, I worked in the apparel industry for about two years, then moved to a custom-made furniture store. I experienced everything from designing the furniture to transporting it to the delivery destination, and was the store manager for the last year.

Hongo: Oh really! That's a completely different job than what I have now.

Ohira: That's right (laughs). At the time, as a store manager, I had to think about attracting customers, but I was only doing offline measures such as flyers and inserts. I thought I needed to attract France telegram customers digitally from now on, but there was no one around me who had the knowledge. So I decided to jump into a company that attracts customers digitally, and I changed jobs to my current company. My parents are originally in the retail business, so I also wanted to give back to the family business.

Hongo: After graduating from university, I got a job at an asset management company, where I was involved in corporate and individual sales, stock market research, and so on. I wanted to help people who were worried about the future through long-term asset formation... but I met many people who said, "The present is harder than the future." From there, I decided to work in the human resources industry, "for people who have something they want to do now," and changed jobs to Mynavi Works.