How do I find the right advertising agency for my branding?

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If you're reading this post, I probably don't need to convince you of the importance of brand development. You already know that a compelling brand identity needs a solid strategic foundation to shine. So, the company has already decided on branding; now it's a matter of finding the right partner for this process. Perhaps you've even googled an advertising agency before – and were even more perplexed than before. No wonder, since the offerings on the communications market overwhelm almost everyone at first belarus phone number data glance. How do you find the right branding agency?



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Which provider can do branding?


To make things a little more complicated: It's hard to say that in general terms. Because there are no protected terms and hardly any standardized procedures in our industry, people often don't know exactly what a "web agency" means, for example. It often depends on the agency's self-image and the requirements of its clients. The good news, however, is that you can certainly get a rough initial overview. To help you out, I've summarized the most common agency types below.







Freelancer
Freelance creatives are often cheaper than agencies. This isn't surprising, since they have virtually no ongoing costs and can keep project management to a minimum. Freelancers may be a good choice for small, manageable branding projects. However, keep in mind that most specialize in one discipline (e.g., design). True all-rounders who offer everything from conception and brand naming to implementation are rare on the market. Logically, after all, who can do everything?



Freelancers often rely on a collective of other creative professionals. If this is the case, you should also carefully examine their references and skills. This is the only way to ensure that a network of specialists is working for you. Feel free to ask how often the freelancers have worked together as a collective, what projects they were on, and how the project management was handled. Another important point: During busy periods or during the holiday season, a project with a freelancer can come to a stand-in because replacements are often unavailable. Therefore, clarify the timing of your branding process well in advance.