A brief look into the future

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Omnichannel marketing is not a new concept. Companies have long been using various channels – from social media, email marketing, video marketing, search engines or traditional sales rooms to paid advertising – to reach and communicate with their potential customers.

Yet omnichannel campaigns are often unsuccessful. The reason: They are often disjointed and inconsistent. We therefore expect companies to increasingly use automation to implement their integrated omnichannel marketing campaigns in 2023. In everything from social media activities to e-commerce to brick-and-mortar retail shopping, data consolidation and japan cell phone numberautomation will pave the way for small businesses to increase sales across multiple channels and provide a more consistent user experience.

What could your first steps in marketing automation look like? Use a solution that combines both marketing automation and a CRM system and is specifically designed for small to medium-sized companies to exchange data between the sales and marketing departments. As soon as a new lead is entered into the CRM, you can send them a personalized welcome email via the automated email workflow.

For example, if a lead is captured via LinkedIn, you send them a welcoming email in a business tone to schedule a call with the sales team, but if a lead is captured via Instagram, you can use a less formal approach and encourage them to read your latest blog posts.