How to Increase Partner Commitment

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Every day, potential partners become more demanding of companies and generally accepted methods of attracting attention (discounts and bonuses) cease to bring the desired result. It is increasingly difficult to stand out from other companies. First of all, when evaluating a project, a distributor looks at the potential income and the speed of career growth within the company. Often, such assessments are too subjective. You can fight for people's favor for business in different ways, but from the point of view of loyalty, turning everything upside down will help:

Individual approach
Often, large companies adhere to the conditions of “unity of pricing policy” and are very strict with regard to discounts, promotions, etc. But when it comes to stimulating sales among a specific group of buyers, the conditions facebook data of this principle should be reviewed.



People prefer to perceive information that is addressed directly to them. An individual offer increases conversion several times when distributing products and finding partners. The retailer will be able to form it, knowing which products and additional services are of the greatest interest to a certain segment of the audience.

Personalization of the “recommendation” block is widely used in online stores. The list of recommended products is formed based on the analysis of the buyer’s preferences (depending on the pages viewed, purchase history, search queries and additions to the basket). In practice, the work of such an algorithm, on average, generates about 30% of the revenue of online stores.