All promotion channels are used: from TV nigeria whatsapp number data advertising and banners all over the city to contextual advertising and SEO. But the step-by-step SEO promotion plan for a developer's website, a real estate agency, and a private home construction company will be very different.
In this article we will talk about the nuances and features of promotion in the real estate market in different niches.
SEO for a developer – is it worth starting?
Let's look at the search results for the query "buy a one-room apartment".
Yandex issuance
Yandex search results
Google search results
Google search results
The screenshots show only organic results, without contextual advertising - we'll omit it.
What do we see? On the first page of search results, only aggregator sites and real estate agencies are at the top, and the ubiquitous Yandex.Real Estate has even climbed into Google search results. And not a single developer site.
Maybe something will change on the second page of search results? But no, the same aggregators and agencies. And only on the third page do developers' websites appear, but according to statistics, no one goes there, unless they are writing a thesis
According to research by Nielsen Norman Group , only 2% of visitors go beyond the second page.
It turns out that you need to be at the top, but the developer's website cannot get to the top of the search results for a non-branded query. The screenshot below shows the number of positions for a group of queries about selling one-room apartments in Krasnodar. There are 17 queries in total, of which only 5 are in the TOP 30.
for the developer's website
Number of queries in the top for the developer's website
Don't do that. Often, in addition to contextual advertising, managers also impose SEO on developers, promising mountains of gold for a considerable sum. But in the end, only branded queries make it to the top, and the developer wastes the marketing budget.
The screenshot below shows statistics on branded queries. Out of 23 queries, 23 are in the top 10. This is logical, because the user is looking for a specific company, and the search engine returns the most relevant query. You don't need to spend money on such results.
branded queries
Statistics on branded queries for the developer
But there is a loophole - low-frequency queries. What if our developer has several residential complexes and they are all in different parts of the city? Buyers often search for an apartment not by residential complexes, but by districts.
Request statistics