Is ranking at the top of Google for the main keywords in your market a priority for your company today? Well, if your answer is yes, you surely know that quality content is essential, and for that you need to know how to write well, both for users and for search engines.
But what is it like to write for SEO today? Is it still as important and necessary for the keyword to appear within the content as it was before? What is the ideal volume and repetition? We will talk about that in today's Rock Labs. And you will learn how to write for SEO in 2019!
1.- Understand Google's changes
Writing for SEO has changed a lot over time, but that doesn't mean that the practice has ceased to exist. Some Google updates have completely changed the way we write for the Internet. In the past, to rank austria email list 860976 contact leads well for a keyword you only had to use that word several times within a piece of content , and then you already had a tendency to be ranked.
For example, if I wanted to rank for the word "computer," I could make a cake recipe and type in the word "computer," put it in the title, sprinkle it throughout the content, and it would possibly rank for the word "computer." But now, times have changed.
The first major Google update to combat this was Google Panda. Panda started punishing content that had no quality at all; for example, duplicate content, empty pages, among other things. It was clearly not an ideal update, and a lot of poor quality content still ranked, but it improved quite a bit.
And Google's big evolution came with the Hummingbird update. Starting with Hummingbird, Google stopped paying so much attention to keywords and started prioritizing user intent , as you can see in this example.
If I were to type in "size of the Eiffel Tower" or "height of the Eiffel Tower" into Google, the result that Google will present is the same: 300 meters. And that result is not very relevant content. Why? Because Google knows that the user's intention is to know the height or size of the Eiffel Tower, which by the way is 300 meters.
And why did all those updates happen?
Well, Google's main goal is to present the best answer to a user's search, that is, the first place that Google presents is the one it really considers the best content to be displayed on the results page.
But are there still tricks to help us write well and get Google to rank our content?
If the keyword repetition I talked about earlier is no longer taken into account today, what do I have to do to make Google understand my content correctly? That's what we're going to talk about a little bit today. The main focus is to respond to your user's intent.