Common follow up email mistakes to avoid
To ensure a better follow up email, avoid these pitfalls:
Don’t try to trick people: Always make sure the body of your email relates to the subject line, or you’ll lose trust and kill the relationship before it begins.
Don’t address your email to the wrong person: This often happens when automation software either pulls from the wrong field or is working with poorly organized lead data. Always test your emails before you send them to catch mistakes when possible. When using a template, don’t be sloppy. Change people’s names when copying and pasting.
Don’t be pushy: Being overly salesy or aggressive at any stage of the sales process can bring your deal to a screeching halt. Be kind and empathize with your customers instead.
Don’t be long-winded: Respect people’s time. You’ll see better results when you get straight to the point and offer
Don’t overwhelm: Data is your friend, but you need to wield this not-so-secret afghanistan phone number list weapon wisely. Trigger events can excite us. But just because someone clicked on a link doesn’t automatically mean they want to schedule a demo. Reach out in baby steps to understand where your prospects are in the process and meet them there.
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Keep the conversation going
Bottom line: In sales, following up is a must — a constant must. Use the above sales follow up email techniques to guide your leads through the sales process. Rather than pushing them forward, consider their needs and their readiness. Ask yourself what can help them most at that moment and which next step makes sense on both sides. By responding to their interests and considering what they need, you will naturally keep the conversation going toward a deal.