drawing insights from multiple touchpoints — marketing, commerce, sales, service, web, loyalty programs, apps, and connected devices — helps build a nuanced dataset. Having a customer data platform (cdp) connects interactions and consolidates data into unified customer profiles. It’s like having a centralized hub where i can segment based on multifaceted criteria.
For instance, i might target engaged customers who visited my site this month, made a certain number of annual purchases, have no open service cases, and are either loyalty members or non-members. The cdp’s ability to afghanistan phone number list synthesize and leverage multiple data points helps me build more personalized and relevant customer interactions. This is the most modern approach out there.
Which begs the question: how do you craft email segments based on customer characteristics? I always consider demographics, purchasing behaviors, engagement patterns, and other unique identifiers specific to the business. After that, i create segments that align with my marketing goals. Sometimes that means re-engaging dormant customers, and sometimes it means targeting high-value purchasers.