Launching a new service in Turkey using phone numbers for advertising requires a robust strategy that prioritizes legal compliance above all else. Due to Turkey's strict data protection laws (LPPD/KVKK) and e-commerce regulations, simply acquiring or purchasing phone number lists for unsolicited marketing is illegal and can lead to severe penalties.
The key is to build your own list of opted-in Turkish consumers who have explicitly consented to receive marketing communications about your service. This is not just about avoiding fines; it's about building trust and long-term customer turkey phone number list relationships.
Here's a comprehensive approach to getting Turkey phone numbers for service launch ads compliantly and effectively:
Turkish Law on the Protection of Personal Data (LPPD/KVKK): This law is similar to GDPR. Any processing of personal data, including phone numbers for marketing, requires explicit, informed, and freely given consent. You cannot infer consent from existing relationships or pre-ticked boxes.
Electronic Commerce Law (Law No. 6563): This law specifically regulates commercial electronic messages (including SMS and calls). It mandates prior consent for sending promotional messages and requires clear sender identification and easy opt-out mechanisms.
IYS (İleti Yönetim Sistemi - Message Management System): This is a critical platform in Turkey. Businesses sending commercial electronic messages must register with IYS. All consents and opt-outs must be managed and reflected in the IYS system. Consent obtained through other means (e.g., website forms) must be uploaded to IYS within three business days to be valid. Opt-out requests must also be processed and reflected in IYS within three business days.
Alpha Sender ID Registration: For SMS, your brand name (Alpha Sender ID) must be pre-registered with Turkish mobile operators. Generic or unregistered sender IDs are prohibited for commercial messages.
II. Compliant Strategies for Acquiring Phone Numbers for a Service Launch:
Since you cannot buy non-compliant lists, focus on generating your own high-quality, opted-in leads: