Private sales: 6 tips to optimize your marketing campaign with SMS

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SMS marketing is a powerful communication channel to make your private sales a success and maximize your results! Whether to attract your targets to your e-commerce site or to a physical point of sale, sending marketing SMS allows you to reach qualified contacts, in a personalized way, quickly and simply. Discover our 6 tips for sending effective SMS marketing campaigns.

1. Write an impactful marketing message
An SMS message is limited to 160 characters. Also, to immediately capture the attention of your targets and make them want to participate in your private sales, it is important to write a striking, clear and concise message . It must provide all the essential information necessary for a good understanding of your commercial operation and the benefits that your customers can get from it in just a few words. Your message must therefore be correctly written, in a professional manner, without SMS language or spelling mistakes.

2. Send targeted messages
Sending your marketing messages in bulk to your entire database would be a mistake. Indeed, for your commercial operation to be a success, it is essential to precisely segment your database beforehand according to relevant criteria. Properly segmenting your database into different customer profiles will allow you to adapt your messages to each of your audiences , which will allow them to be all the more impactful and to maximize your conversion rates and therefore your turnover.

Also read : Drive-to-web SMS, the mobile marketing campaign tool

3. Personalize each marketing SMS
In the era of customer-centric marketing, it is important to show your customers that they matter to you! Thus, personalizing your SMS with the first name of each of your contacts will allow them to feel privileged, to buy argentina number database have the feeling of having a sincere and trusting relationship with your brand. Your customers will automatically feel more concerned by your messages and will be more inclined to read them , which will positively impact the results of your private sales.

4. Integrate a CTA
Including a Call To Action (or CTA) in your SMS campaigns, in the form of a redirection link, is essential to the success of your private sales! Indeed, a relevant CTA associated with an attractive offer for your target, allows you to accompany, encourage and convert your prospects and customers in their purchasing journey. The CTA must be striking, clear and easy to understand. It must make your target want to click on it. Do not hesitate to test several CTAs and then analyze the click rates to determine the one that will maximize the results of your private sales. Thanks to enriched SMS , which allow you to include a shortened link in the body of your message, you can redirect your targets to the key product pages of your website, a dedicated landing page , directions to your nearest store, etc.

5. Send your SMS campaigns at the right time
To succeed in your SMS marketing campaigns and ensure the success of your private sales launch, it is crucial to send the right message, to the right person, but also at the right time ! Timing is one of the key factors in the success of your campaigns. Indeed, depending on your target, certain times of the week and day are more conducive to increasing your opening rates and conversion rates. To do this, you must constantly collect data on your targets and analyze them to be able to determine the key moments to broadcast your SMS marketing campaigns and thus boost your results.

6. Respect the rules for sending marketing SMS messages
Here are the rules that must be followed in each of your professional SMS sendings:

Send messages to opt-in contacts, i.e. customers or prospects for whom you have previously obtained their explicit consent to receive communications from you.
Indicating the sender name is essential to the success of your business communications! Personalizing the sender with your company name allows your targets to recognize you and identify the SMS received as a trusted SMS.
Offering an option to unsubscribe from your communications to your contacts at the end of each marketing SMS is mandatory.
Send your SMS during the time slots authorized by the regulations, namely: Monday to Friday, between 8 a.m. and 8 p.m. Saturday from 10 a.m. to 6 p.m. Sending SMS on Sundays and public holidays is prohibited.
You now have all the keys in hand to make these private sales a decisive period for your brand's turnover by sending marketing SMS.