Facebook analyzes what kind of engagement

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Facebook analyzes what kind of engagement it receives: One way for Facebook to determine which content should get higher reach is how many clicks a link gets. Since people do click on clickbait, Facebook decided that likes, shares, and comments are often a better indicator of value.
Facebook explains, “If a lot of people click on the link, but relatively few armenia phone number material click Like, or comment on the story when they return to Facebook, this also suggests that people didn’t click through to something that was valuable to them.”

So how do you avoid creating click-bait posts on Facebook? Let’s examine a few click-bait style headlines to see what is potentially misleading or vague about them:

You Won’t Believe What This Actress Did on Her Vacation!
5 Shocking Ways Lose Weight FAST
This Man’s Story is So Horrifying His Family Doesn’t Know About It
This Outrageous Food Trend Could Save Your Life
Ok, so apart from instantly sounding like spam, another collective theme about these headlines is they’re missing important information. In the first example, what actress are we even talking about? In the second example, there’s a good chance that the ways to lose weight won’t be shocking at all or even different than ordinary weight-loss strategies.

People know that once they click on the link there’s a high chance that the article will be useless. It won’t fulfill their needs or wants. Effective blog headlines deliver on their promises. They tell people what they’re going to get when they click, and then they follow through with valuable content.

Join Facebook Groups in Your Blog’s Niche
Another way to market your blog on Facebook is to join Facebook groups in your niche. The best part of doing this is you are connecting with people who are already interested in your blog’s topic. You don’t have to sift through the entire Facebook population to find people who like what you like. Here’s a screenshot of my Facebook Group for members in my course, Built to Blog: