A partnership between companies from different sectors

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It can be more complicated to execute because it requires access to data that competitors are not always willing to share.

In the case of a physical product, it's possible to disassemble the parts for analysis. And in the digital market, some metrics can be accessed directly on social media.

Performative
Analyzing your own metrics is a crucial way to improve a company's performance.

Key performance indicators (KPIs) are a data source that allows you to compare shop your company's results from time to time, improving or discarding systems and strategies that no longer work.

Internal
Similar to performance, internal benchmarking refers to the comparison between similar tasks or processes within the company.

A tips carousel can be compared to a tips video. The results of this analysis will help you determine which tool to continue investing in.

A custom label factory might decide to produce more videos of employees using the products rather than simply posting photos of the finished products, for example.

Cooperative
As the name suggests, it's . This collaboration aims to share processes and strategies without causing any harm to those involved, since they are not direct competitors.