One way of increasing your ROI is by using the “in-your-face” marketing strategy, where you streamline targeted customer messages based on interests and customer preferences. These can include AI product recommendations, special offers, and purchase reminders via omnichannel. Using a mobile marketing automation platform motivates customers to buy and keep making repeat purchases, thereby boosting sales and ROI.
Enhance User Experience by Launching Highly Personalized Campaigns
Bombarding users with the same messages across different channels is boring. Automating repetitive marketing tasks will give you enough creative time to deliver highly valuable, data-driven personalized campaigns for improved user experience. To achieve this, analyze and segment your app users based on specific parameters like location, age, progression, and user journey.
Reduce Churn and Win Back Inactive Users
If your churn rate — the number of app users you’ve lost over the total number of customers — is increasing, then a marketing automation solution is just about what you need to drive your marketing and retention efforts to the top.
Automate Marketing Across Different Channels and Save time
Cross-channel marketing automation for mobile apps offers a seamless customer experience across different platforms. For instance, if a customer carts a pair of shoes but abandons the cart, you can use emails, pop-ups, and push notifications to remind them to complete their purchase.
9 Mobile Marketing Automation Best Practices to Try in 2023
1. Set your Objectives and Goals
Setting objectives and KPIs should be part of the planning process of every marketing automation campaign. Take a data-driven approach to determine your potential gains from the campaign and the metrics to track.