5. Segment your visitors and collect zero-party data

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But there are many different ways you can improve your store’s performance using experimentation.

For instance, you might also start testing different list-building offers and campaign types against each other:


Once again, testing out two list-building campaigns like in the example above will tell you which strategy works best based on real data, not gut instincts. And that means you’ll be able to optimize your site with confidence.

Switching your welcome malaysia customer email list popup to a conversational popup will improve its conversion rate and help you gather valuable data about your visitors. When you’re able to learn what each individual user is interested in, you can enhance their experience on your site.

You can think of a conversational popup as a combination of a traditional discount welcome popup and a quiz.

First, you ask one or more questions about your visitors’ problems or what they’re looking for. Once they’ve responded, then (and only then) you request their contact details in exchange for a discount. Once they’ve signed up, you can show each new subscriber personalized recommendations based on the answers they gave in the first stage.


Conversational popups result in a better user experience, helping potential customers find products they’re interested in more quickly and easily.

When you’re able to deliver value like this to your customers, you’ll also see higher conversion rates!

Get started with these conversational popup templates: