Gamification: application in practice
Now that it is clear that social media offer a broad spectrum of options to use gamification, the question remains how you as a marketer can make this technique your own for your brand. With the 'rules of the game' below we will help you on your way:
This sounds less logical than it is. Challenge yourself to look at your social channels in a different way. Take an example from Instagram Stories and how the tap and hold function can be used in a new way!
2. Keep it simple.
Don't think you need to be a developer to use gamification. Creativity is (usually) enough.
3. Set achievable goals.
In line with the above tip. Give your japan telegram data fans the idea that they can 'finish' the game and don't make the thresholds for playing too high.
4. Don't forget offline.
We already saw it in the Audi campaign. By linking offline events and happenings to a social buzz, you make your game completely real-time.
5. Gamification is part of your social strategy.
It is important to remember that gamification should always be a logical and natural part of your strategy. After all, gamification is a powerful tool, but not a goal in itself. Always keep this in mind when considering whether and which form of gamification you apply to your social marketing.
Finally, those who use their 'A-game' on social media not only surprise their fans with appealing and innovative content, but also often generate more reach, engagement and brand sympathy. That's how you really play social media to the max.
Are you already applying gamification? We are curious about your experiences.