Izinkampani eziningi zilwela ukukhulisa amanani okuchofoza nge-imeyili. Batshala izinsiza ezibalulekile futhi basebenzisa amasu ahlukahlukene. Nokho, akuzona zonke izindlela eziphumelelayo. Lokhu kudinga ukuhlela ngokucophelela nokuqonda okujulile. Kudinga futhi ukufunda okuqhubekayo nokuzivumelanisa nezimo. Ukuziphatha komsebenzisi kuhlala kushintsha. Okudumile namuhla kungase kungadumile kusasa. Ngakho-ke, isihluthulelo sempumelelo sisekuzivumelaniseni nezimo. Udinga ukuhlala ushesha futhi ugxile kumsebenzisi.
Kungani izinga lokuchofoza kwe-imeyili libaluleke kangaka?
Izinga lokuchofoza nge-imeyili (CTR) liwukhiye wemethrikhi. Ikala idatha yokuthengisa ngocingo ukusebenza kwemikhankaso yakho ye-imeyili. I-CTR ephezulu isho ukuthi okuqukethwe kwakho kuyaheha futhi kuhambisana nabamukeli bakho. Ngaphezu kwalokho, inikeza imininingwane ebalulekile. I-Clickthrough idatha ingakusiza uqonde intshisekelo yomsebenzisi. Isibonelo, uma uthumela ama-imeyili mayelana nemikhiqizo ehlukene, yimiphi abasebenzisi abachofoza kuyo? Lolu lwazi lubaluleke ngendlela emangalisayo futhi lungakusiza ulungiselele imikhankaso yokumaketha yesikhathi esizayo. Ngakho-ke, izinga lokuchofoza liyithuluzi elibalulekile lokulinganisa i-ROI.
Ngale kokulinganisa ukusebenza, izinga lokuchofoza liphinde libe nomthelela esimeni somkhiqizo wakho. Uma abasebenzisi bechofoza njalo kuma-imeyili akho, kusho ukuthi bayakwethemba futhi bathola okuqukethwe kwakho kubalulekile. Lokhu kuqinisa ukwethembeka komkhiqizo. Ngokuphambene, izinga eliphansi lokuchofoza lingase libonise ukuthi ama-imeyili akho abukwa njengogaxekile. Lokhu kungalimaza isithombe somkhiqizo wakho ngokuhamba kwesikhathi. Okubi nakakhulu, kungase kubangele ukuthi ama-imeyili akho amakwe njengogaxekile, kube nomthelela omkhulu ekulethweni kwakho. Ngamafuphi, izinga lokuchofoza lingaphezu nje kwenombolo. Imele ukwethenjwa komsebenzisi kanye nentshisekelo ku-imeyili yakho.
Imfihlo Yokuthuthukisa Izilinganiso Zokuchofoza
Ukwenyusa amanani okuchofoza nge-imeyili kuyinqubo ehlelekile. Kudinga indlela enezici eziningi. Okokuqala, udinga ukuqinisekisa ukuthi ama-imeyili akho avuliwe. Umugqa wesihloko omuhle uyisihluthulelo. Okwesibili, okuqukethwe kwe-imeyili kufanele kuhlanganyele. Okokugcina, ukubizelwa kwakho esenzweni kufanele kucace. Futhi udinga ukuhlola njalo ama-imeyili akho. Ngokuhlolwa kwe-A/B, ungathola ukuthi yiziphi izici ezisebenza kahle kakhulu. Isibonelo, ungahlola imigqa yesihloko ehlukene, izakhiwo ezihlukile ze-imeyili, noma izikhathi zokuthumela ezihlukile. Ngalezi zivivinyo, ungathuthukisa kancane kancane izinga lakho lokuchofoza.
Lungiselela Okuqukethwe Kwe-imeyili Yakho
Okuqukethwe kwe-imeyili yakho kuyisihluthulelo sokuheha ukuchofoza. Kufanele ibe mfushane futhi icace. Gwema izigaba ezinde ngokweqile. Sebenzisa izihloko ezicacile nezihlokwana. Lokhu kusiza abafundi ukuskena ngokushesha. Futhi, sebenzisa izithombe namavidiyo wekhwalithi ephezulu. Okuqukethwe okubukwayo kungakhuphula kakhulu ukuzibandakanya. Ngaphezu kwalokho, nikeza ulwazi olubalulekile. Ungavele uthengise umkhiqizo wakho. Yabelana ngolwazi lomkhakha noma unikeze amakhuphoni akhethekile. Ngamafuphi, okuqukethwe kwakho kufanele kube yinzuzo kumamukeli, okuzomkhuthaza ukuthi achofoze.
Bhala Umugqa Wesihloko Ophoqayo
Umugqa wesihloko uyisici sokuqala esinquma ukuthi i-imeyili yakho ivuliwe yini. Kumele kube okubandakanyayo futhi okuthembekile. Gwema ukusebenzisa imigqa yezihloko ezingamanga, njengoba lokhu kungalimaza ukwethembeka kwakho. Zama ukusebenzisa imigqa yesihloko yomuntu siqu. Isibonelo, faka igama lomamukeli emugqeni wesihloko. Lokhu kwenza i-imeyili izizwe iqondene nawe kakhulu. Ukudala umuzwa wokuphuthuma nakho kuwumbono omuhle, usebenzisa imishwana efana nokuthi "Ukunikezwa Kwesikhathi Esikhawulelwe" noma "Ithuba Lokugcina." Ukubuza imibuzo nakho kuyindlela ephumelelayo. Isibonelo, "Ingabe ululungele ushintsho?" Lezi zindlela zonke zingakhuphula amanani avuliwe ama-imeyili.
Ukuhlukanisa uhlu lwakho lwabamukeli
Ukuhlukanisa uhlu lwakho lwabamukeli kuyisu elisebenzayo lokukhulisa amanani okuchofoza. Akubona bonke abasebenzisi abanentshisekelo kokuqukethwe okufanayo. Ngokuhlukanisa, ungathumela okuqukethwe okuhlosiwe okwengeziwe. Ungakwazi ukuhlukanisa abasebenzisi ngokusekelwe kumlando wabo wokuthenga, izintshisekelo zabo, noma indawo yabo. Isibonelo, ungathumela amaphromoshini ezimpahla zasebusika kumakhasimende asenyakatho, kuyilapho uthumela amaphromoshini ezimpahla zasehlobo kumakhasimende aseningizimu. Le ndlela yomuntu siqu ingakhuphula kakhulu amanani okuchofoza ngoba iqinisekisa ukuthi abasebenzisi bathola okuqukethwe okuhlobene nabo.