Website personalization basics

[Shakil1984]

How to uncover the biggest issues in your current customer journey (which are also the most promising opportunities for personalization)
How to create visitor segments based on these insights
The process of creating personalized messages for your visitors that feel truly relevant, and therefore have the best chance of grabbing visitors’ attention and interest
Measurement, testing, and the process of continuous optimization
This guide will empower you to create a customer journey that’s unique, remarkable, and meaningful on a personal level. It’ll help you boost sales, grow your lists, and win customers for life… all at the same time.

Sounds too good to be true? Just wait till the end and decide for yourself!


Chapter 1
In this first chapter, we’re switzerland customer email list going to break web personalization down into its most basic parts. We’ll cover the different types of web personalization, the data you’ll need, the technical challenges, and how to get started.

Let’s get right into it!

1.1. Types of website personalization
Your site visitors are diverse, and each individual has their own unique background, desires, interests, and motivations. So showing the exact same content to all of them probably isn’t an effective way to engage them, right? Right.

Website personalization is about serving different content to different segments of website visitors.