Get in the habit of considering your strategy in terms of market segment competition now, and you'll be better able to handle (or sidestep) competitive trends in the years to come. SEOmoz Whiteboard Friday - Market Forces & SEO from Scott Willoughby on Vimeo. If you'd like more info on Forrester research, you may want to check out Shar VanBoskirk's Blog, she's their online/search guru and writes some great stuff. UPDATE: I changed the graphic depicting the breakdown of search marketing spend because Seth Godin was kind enough to email me and suggest a more appropriate (and interesting) way to present the information (Thanks, Seth!).
He just wrote a great post on how to make graphs tha kuwait mobile phone numbers database t work, I highly recommend you check it out. We all know the conversion benefits of tuning your PPC ad titles to match the exact words the customer typed in their search, breaking out what would be convenient "groupings" of ads with the same landing page into separate ads with separate, search-matching titles. For example, we have a honeymoon registry -- but brides might think of it (and therefore search for) as a wedding registry or a bridal registry.
Rather than just have one ad entitled "Honeymoon Registry," we create 3 ads. One entitled "Honeymoon Registry," one as "Wedding Registry" and one as "Bridal Registry" as we know we'll convert better if the title exactly matches the words the customer has in their mind when they're doing their search. If you're on top of your game (and I know you arehen you'll have 3 different landing pages, each with the corresponding matching phrase in the title, subtitles, body text, etc.
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