The most important roles to understand SEO include

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They can become your most coveted SEO champion, because they are in a position that both IT and business sponsors will listen to. Project Managers Oversee every minute detail that is completed for a project. Organize meetings and ensure the right people are involved in reviews and approvals. It’s vital for project managers to fully understand how and why SEO needs to be involved. They are the ones who can make it happen. One of the things an SEO should do is comb through the project plan to identify where SEO needs to be involved in a project because most project managers are not experienced at integrating SEO into the right places of the development life cycle.


If a company hasn’t integrated SEO into a project be united arab emirates mobile phone numbers database fore, it’s worth the money to pay a consultant with experience integrating SEO into the development process for a given project, and once you learn, you can transfer those insights into future projects. Fran Larkin: “We explicitly document the SEO requirements of each new product that we launch – everything from the URLs to individual nofollows. As a result, our dev team has the detail that they need, and our QA team checks to ensure that the SEO requirements function as specified,” The Key Players game pieceThis is a big one for me, the “who” of the project.


Does every person who’s a part of the project need to have some understanding of optimizing websites to be search engine friendly? Or is it only necessary for specific people to watch and care about the SEO tasks? Is it ok for developers to not understand why they need to set up 301 redirects, or is the fact that they know how to do it good enough? Jessica Bowman: "It’s best when everyone on a project has an understanding of SEO because then everyone can look out for SEO on each project.


Lead programmer(s) Lead Usability Designer(s) Product manager(s) Project manager(s) When looking at the roles, focus on each