The Internet provides us with tools that we can use to improve web positioning, although this is not the main objective of these. One of them is this social network of questions and answers. For this reason, we will talk about how to use Quora for SEO .
What is Quora?
Quora is a platform where users ask questions and those who know about the topic answer them. Others can vote for the highest quality answer to give it greater visibility. This also filters out incorrect messages.
Users choose topics that interest them when they sign up for the platform. Based on this information, Quora's algorithm shows them questions on those topics.
In addition, based on the knowledge you indicate in your profile, it sends you specific questions to answer.
Every time you answer a question you can include images, videos or links that add value to the information.
Another feature that Quora has are spaces. These are sections that deal with specific topics and, apart from questions, you can post articles and links of interest on the topic in question.
With a Quora account, you can gain visibility even if you have few or no followers. Other members will see the answers you give and can vote on them, which will help you get noticed by more people.
Advantages of using Quora for marketing
It is interesting to include this platform in your brand's marketing strategy. It gives you the opportunity to gain authority and position yourself as an expert in your niche. By answering many questions you increase your reputation and Google takes this into account in its EAT .
As with any social network, you need to be active to gain visibility. However, Quora has an advantage over other platforms in that you don't have to post all the time. An answer can continue to be shown to users weeks after you post it.
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The questions and answers you ask will be shown to people interested in that topic. This means that there is clear segmentation by interest. Thanks to this, you can get a lot of information about your buyer persona .
It is also an excellent tool for improving your web positioning . You can get inbound links, drive traffic to your website and find topics to talk about on your website, for example.
It will also allow you to build your reputation and position bulgaria telegram data yourself as an authority within your niche.
The key to enjoying the benefits of Quora is to provide answers that are valuable to the user. Also, when you place a link, it has to be to complement the message. Otherwise you can look like spam and users will give your content negative votes.
How to use Quora for SEO?
Now that you know what Quora is and how to use it, you may be wondering how to leverage the platform to improve your SEO.
Research topics for your content strategy
Every content creator runs out of ideas for what to write about at some point. Quora is now a tool that will help you find topics to talk about on your website, blog, or other social media.
Using the internal search engine you can locate the questions that users ask about a particular topic.
Organize the questions you find and create content that answers each of these questions.