Additionally, by transforming these

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Additionally, by transforming these complex situations into customer loyalty opportunities , you strengthen the trust they have in you.

If you would like support, do not hesitate to call on our experts and equip yourself with our customer review management platform.You have probably already heard of drive-to-store . But what exactly is it? Literally, drive-to-store means “ driving to the store ”. It involves encouraging your customers to visit your points of sale , through different tools.

In our very digital era, online purchases are increasing belarus phone number library and replacing in-store purchases. Drive-to-store is therefore very important to limit this.

Moreover, many advertisers (your competitors perhaps?) have understood this well since in 2023, drive-to-store represented 66% of retail advertising budgets in France 1 .

In this article, we offer you a complete guide to help you get started or go further in your drive-to-store strategies !



1. What is drive-to-store?
2. What tools should you implement for your drive-to-store strategy?
3. Analyze your results for successful drive-to-store actions
Conclusion


drive to store

1. What is drive-to-store?
Definition
As mentioned earlier, drive-to-store means driving your customers to your stores . In other words, it is a strategy of generating traffic in your establishments by activating different marketing levers .

Originally, this mainly concerned motorists, via actions on geolocation applications, gas stations, directional signs, etc. But now, it concerns all Internet users and consumers.

Drive -to-store brings together a huge number of levers to implement: from traditional campaigns (addressed mail, emailing, etc.) to innovative campaigns (geolocalized advertising, RCS, etc.). We will have the opportunity to talk to you about them in the rest of this article.



The challenges of drive-to-store
As you will have understood, the main challenge of drive-to-store is to generate traffic in your points of sale . Consumers are abandoning physical purchases in favor of digital and e-commerce, which causes a drop in traffic in your establishments. Drive-to-store helps to overcome this.

But that's not all! This marketing strategy also allows you to: