Research the country you’re interested in by looking at the SEMrush Growth Quadrant in the Market Explorer tool . Let’s use it to continue investigating the competitive landscape of Square in Japan.
You can see that Square is a niche player in the db center.uk country, with several regional competitors . Among them, you can see a local accounting software company called "freee", which is positioned as a Leader.
growth quadrant
At this point, you might be wondering what 'freee' is doing better than anyone else in this market.
You can dive into the market using Market Explorer and analyze its traffic generation strategy and social media strategy, comparing them to the market averages.
Further investigation may provide you with deeper insight into the tactics this brand employs to attract and engage customers in this market.
You should also pay attention to Game Changers . The companies in the top left corner may not have much traffic (Traffic Volume) right now, but you can see that their traffic growth is higher than Square's.
Some of them may have recently received funding and may plan to continue expanding in this market. We recommend that you take note of these companies and their market potential to identify your potential opportunities.