The most effective communications convey value to the audience

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They explain how a brand, product or service helps them meet their wants or needs and inspires them to achieve this through it. It is essential to choose what to say at each moment. Not all the characteristics of your brand, product or service are relevant to your audience at all times. The key is to highlight what is relevant at the moment the message is transmitted.


When will you deliver the message? Let's say you have a brand antarctica email list of orange juice and you want to sell it at all times and in all establishments where possible to maximize your company's revenue. A sunny Sunday morning would be a perfect time to communicate to your audience how its refreshing taste and nutritional characteristics make your orange juice the perfect drink for breakfast. Now, if you wanted to sell it on a Friday night in the clubs of a city, its taste would be relevant but it might be more considered as an ideal mixer for cocktails without your potential client taking into account its nutritional characteristics.


As you can see, the moment in which you deliver your message also affects what you should say. Always keep in mind the context in which your audience will receive your message in order to be relevant and inspire your potential customers to consume your brand. When to deliver your message also involves thinking about how many times the people you are targeting will see it. Broadcasting too infrequently will cause your message to go unnoticed and not be remembered.