One of the definitions that

[fomayof928@mowline]

The watchword is uniformity: the ways of expression may be different depending on the field, but they must be consistent with one's identity. Brand Identity and Brand Positioning: 2 Sides of the Same Coin What is Brand Positioning? As mentioned before, by definition, the Brand must preside over the mental territory of an individual. So the time has come to call into question Brand Positioning. Brand Positioning is the strategy aimed at positioning the Brand in people's minds , in a position of uniqueness and relevance .


One of the definitions that best explains the concept of Brand Positioning is the one given by Al Ries and Jack Trout, the founding fathers of this strategy: “Brand Positioning is an organized system australia phone number list for finding a window into the minds of consumers” – Al Ries, Jack Trout Brand Positioning and Brand Identity: Friends, Foes, or Hot Air? At this point in the article, I would like to start again from the title. Brand Identity and Brand Positioning are in symbiosis with each other .


They are the heart and brain of the Brand. Together they do great things , separated they are powerless. Brand Positioning multiplies the strength of Brand Identity exponentially. Brand Identity exists only if the Brand is effectively positioned. Brand Identity and Brand Positioning together row towards the same goal: " to give the Brand that personality universally perceived as different, therefore valuable " Brand Identity and Brand Positioning: 2 Sides of the Same Coin Conclusions The starting point for a branding strategy is to find a differentiating, unique and relevant idea.