Back to index Competitive

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This approach breaks with the traditional idea that business success depends on beating competitors on the same parameters. Instead, it aims to change the rules of the game. Its main objective is to guide companies in identifying areas in which they can innovate and differentiate themselves , eliminating or reducing aspects that do not add value and investing in undervalued or unexplored elements.


Back to index Competitive positioning, what is it? Competitive positioning is how a company positions itself in the minds of customers compared to its competitors. The value curve, in this context, serves as a tool afghanistan phone number list to analyze and redefine this positioning. Analysis : By comparing your curve with that of your competitors, you can identify strengths and weaknesses, as well as identify competitive factors that are relevant to customers.


Differentiation : The value curve allows you to build a unique offering that significantly stands out from alternatives on the market. Strategic Innovation : Thanks to its ability to visualize industry dynamics, this tool helps you discover unsaturated market spaces where your business can excel without directly confronting the competition. So, the value curve is much more than a graphical representation.