People who develop and share user-generated content are, more often than not, their biggest fans. UGC allows brands to tap into enthusiasm and foster a sense of ongoing loyalty in people.
Frequently asked questions
E-commerce websites can benefit from cfo email list a dedicated page. This page makes it easier for brands to answer frequently asked questions. Addressing product concerns and technical issues helps improve customer experiences. In fact, research shows that 55 percent of customers are willing to spend more money on a brand that guarantees a satisfying experience.
is the best starting point for finding questions. Find the common topic that customers always ask about. If, for example, you run a flower shop, your customers might want your priority shipping costs or the best flowers to express their sympathy.
The main function of FAQs is to provide your site visitors with quick answers. It also helps to demonstrate your authority on a given topic. You should avoid in-depth answers that may lead your visitors down an unnecessary path.
Embrace Personalization
Personalization is another effective eCommerce content marketing strategy that will help you boost online sales. Organizations can leverage behavioral data to serve visitors personalized experiences based on past actions and preferences.
Based on research , this strategy can increase sales by up to 10 percent. However, the opportunity may be greater than that. Unfortunately, only a few organizations are taking advantage of this strategy.
Brands can also factor location into personalization to develop an experience tailored to where the customer is located. Remember that your customers live in different parts of the world. For example, a customer in Southern California may be searching for swimwear in October at the same time that a customer in another part of the world is searching for coats.
Emerging marketing
Pop-ups have a bad reputation and it's easy to see why. Many websites use them indiscriminately in an effort to drive conversions.
But when used strategically, pop-up marketing will help you boost conversions and reduce cart abandonment. They will also help improve the customer experience on the site. Here are the reasons why you should use pop-up marketing:
Pop-ups are visible to all users
Relevant and well-placed pop-ups provide value to the audience
They convey compelling messages when implemented correctly. A pop-up message alerts users at the right time.