But how important is new content really in terms of SEO and the resulting Google rankings? After all, “new content” is not among my 10 most important ranking factors . I will explore this question today and take a closer look at a practical example. Contents How important is new content? You often read how important new content is to ensure that your website continues to be well ranked by Google. However, I notice again and again that even very old articles rank very well and still attract a lot of visitors even after more than 10 years.
So what is the truth behind the “freshness” SEO myth? To do this, I took a look at my slovenia mobile phone numbers database own websites and blogs and started a kind of experiment about six months ago, which I am also evaluating today. Good Google rankings only with new content? There are many SEO articles that emphasize the importance of new content. This of course means new articles in general, but also their regular publication. And if you look at a lot of search results, you might come to the conclusion that new content is extremely important, but that's only partially true.
This is also suggested by the statement of Google specialist John Mueller. Not long ago, he answered the question of whether Google prefers fresh content with a clear no. Type of content is crucial! The statement is not quite that simple, because as another Google employee, Amit Singhal, once said : “Different searches have different freshness needs” Roughly translated: “Different search queries have different freshness requirements.” So how much value Google places on new content depends very much on the topic and the search intent of users.