Humanized marketing: an effective way to captivate the public

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You've probably noticed that with so many businesses emerging, the competition for customer attention is becoming increasingly difficult. After all, many companies offer products or services of similar quality to yours. Therefore, it is necessary to offer something more to consumers, and that is where humanized marketing comes in.

What is humanized marketing?
Although it may seem like something very unusual, it is actually something simple and older than you might think. Do you know when you go to that bakery and they know you and know how you like the bread? Or even when you go to a coffee shop or snack bar and they call you by your name? These habits, which are very common in neighborhood establishments, are great examples of humanized marketing.

In other words, we are talking about when you receive personalized treatment from a company, establishment or business. And the evolution of digital marketing has made this type of interaction extremely important on the internet. This is because many customers do not see a profile that only gives a standard, robotic response as very attractive.

But that's not all. A survey conducted by Retail algeria phone number list Dive says that in 70% of cases, people prefer to interact with people rather than robots. And within this group, 48% of people say that in these interactions, automated customer service is unable to understand and solve their problems.

We can take an example of someone who called and the robotic service did not have an option that met what they needed. So much so that it is quite common when we call, to look for the option that takes us directly to speak to the attendant.

How important is it to implement it in your company?
With all of the above in mind, we already have several good reasons to do so, but the situations go beyond that. The explanation is that by doing so, you not only have a greater chance of converting your potential leads, but you also have a much greater chance of retaining your customers.

Today's consumers, in addition to quality, also seek service and a differentiated experience. This can be done as we mentioned in the older cases, but it can also be done in a virtual environment. Chatting and interacting through profiles, having a person responding instead of just the chatbot, brings positive results.

It is worth mentioning that chatbots are not exactly a problem (because it is often not possible to leave someone available to talk 24 hours a day), but the idea is that they have the option of taking the conversation to a person and not becoming an end in itself. Because we have many that do not offer the possibility of interaction with humans among the customer's choices.

After all, it is always important to remember: it is much cheaper to keep a customer than to win a new one. Therefore, working on the loyalty process through humanized marketing is also a way to invest your capital better, since you will save money and still have advertising through satisfied consumers.

How to implement humanized marketing in your company?
With all the positive points mentioned above, now it's time to bring you some suggestions and tips on how your company can apply humanized marketing. Check it out:

1 – Start from the inside out
There is no point in drawing up a humanized marketing plan, interacting with the public and doing everything we mentioned before, if this does not happen within the company. Because a bad work environment will eventually leak out and the company's image will be seriously damaged, especially if it seeks to appear friendly to the public.

Therefore, having a pleasant work environment, where employees are heard within the needs of each sector, is the first step towards humanizing marketing. The reason is that they themselves will also advertise the company, improving the company's image in dealing with people.

2 – Segment your marketing actions as much as possible
We are talking here about studying and knowing your audience very well and taking different actions for each of them. An example we mentioned earlier is regionalization , where you change the language according to the state or region you are speaking to.