How to create traffic on your website?

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All companies now want to create a website to have an online presence and they are right! We can never repeat enough that digital is truly essential and that if it is well thought out and well optimized, a website can be a real vector of business opportunities. However, having a site does not mean that you will systematically have positive repercussions without doing anything. Indeed, the first step is to generate traffic . You can have the best website in the world, if no one finds it and consults it, there is no point. So we will see together how you can get traffic to your website.

However, you must remain vigilant, having very high traffic does not necessarily mean that you will have a lot of sales or contacts. It is essential that your visitors are qualified and that they are really in your target audience and therefore interested in your products or services!

Create interesting content.
The key point, in our opinion, is your content strategy . Indeed, creating relevant content on a site allows a company to position itself in search engines on certain themes concerning it but also to attract qualified and interested traffic . This content can be distributed via your blog , or a video, a podcast or via any other channel that will allow you to be noticed australia phone number list by your future prospects. It is then a question of offering content that will answer certain problems or questions that your target may ask. Thanks to natural referencing , advertising or even social networks , your content can be highlighted and will attract users to your site. All this will allow them to slowly move towards your offer or your products.

Build a solid SEO strategy.
We will never talk about a website without talking about natural referencing (or SEO) . Indeed, they go hand in hand! SEO is defined by the action of positioning a site in the first results of search engines. It allows you to give visibility to your web page on specific requests that will be searched by Internet users. The referencing of your site will be defined according to a hundred criteria scrutinized by search engines such as Google, the most famous. We are not going to explain in detail here how SEO works, but know that it is based above all on three points:
1. On-page SEO , which concerns the content present in the pages of the site such as title tags, meta descriptions, URLs, etc.
2. Off-page SEO which, on the contrary, relates to what happens outside a site such as external links pointing to it (backlinks). We then speak of netlinking , a technique which consists of multiplying the number of links or "backlinks" directing to your website in order to improve its visibility.
3. The good optimization of technical elements such as the html code or certain security points.

As you will have understood, SEO is quite complex and often requires the assistance of a professional. Once your site is referenced consistently and on the most relevant keywords, you can hope to see your traffic increase considerably!

Grow your social media presence.
Social networks are completely essential communication tools for businesses. Given the number of daily users of these networks, they can allow you to increase your notoriety and make the link with your website. Federating a community on social networks will allow you to make your company, your activity and your products known, and it will be the ideal place to attract users directly to your website, a place conducive to recovering a contact or even a sale in the case of an e-commerce site. Be careful, it is not necessary to be present on all platforms, it is better to favor quality over quantity.

Try Google and Facebook advertising
We previously talked to you about natural referencing as well as social networks to attract people to your site. Know that there is also another way, notably thanks to Google and Facebook: advertising .
Indeed, Google Ads and Facebook Ads are advertising networks allowing you to promote your business , and in particular your website . Of course, all this has a cost, but the budgets are much lower than for more traditional communication media.

Advertising on Google refers to what is called SEA (as opposed to SEO), or so-called “paid” referencing . It consists of bidding on certain keywords in order to place your site in the first position of advertising links when an Internet user performs a search (the latter are placed before the “natural” results). A good way to boost the visibility of your site but be careful, it is necessary to think carefully about your strategy so as not to waste money unnecessarily.

In addition, advertising on Facebook Ads allows you to make your content visible to people who do not know you but belong to the targeting that you have established. An excellent way to generate traffic on your site and even sales!

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