Too old? Not very readable on mobile? Equipped with a complex back office that makes the slightest attempt at modification laborious? It's been several years since you created your website and certain things make you think that it would be time to make changes to it.
Your website is a real showcase for your company and your business, so it is essential that it remains qualitative, efficient and that it is not too “outdated”. We talk about redesign when the site is completely redesigned in terms of web design (graphic aspect), but sometimes even in terms of the functionalities and technology used. This approach will inevitably entail a certain cost, which is why it must be carefully considered. Let's see together what are the different things that you could rethink and improve if you take the step of redesigning your website.
Review the design and ergonomics of the site
You already know this, but the Internet and its trends are constantly evolving belgium phone number list both technologically and in terms of design. Just compare a website from the 2000s and one from 2021, the differences are enormous. The proof is with this web archive platform , which allows you to visualize the evolution of a website over the years by simply entering its URL.
We can therefore understand how quickly a site can appear old and give off an unserious image of a company, something that is quite restrictive in an increasingly competitive world. A user who browses a site that is not modern is very likely to leave it more quickly than expected. The aim of the redesign will then be to optimize the user experience, which beyond the aesthetic side, stems from well-thought-out ergonomics. Indeed, when the Internet user arrives on the site, he must find what he is looking for as quickly as possible.
As a web agency, daily monitoring is the key to staying informed about trends and new developments in the digital world. All this allows us to offer our clients cutting-edge sites in terms of design, ergonomics and technologies.
Make your site responsive for good reading on mobile
In the 2000s, and particularly following the release of a certain smartphone marketed by the famous brand with the apple logo, analysts predicted a real technological revolution that would mark the end of information and the Internet as we knew it. They were not wrong since it was then the beginning of the Mobile Web, whose development has not stopped over the years. So much so that now, the world has more mobile Internet users (people consulting the Internet from a smartphone) than traditional Internet users. According to Le Blog du Modérateur , this represents more than 66% of the world population.
All this happened very quickly and many sites dating back several years are not designed to be readable on mobile. However, we now understand the importance of having a high-performance website that is readable on this type of medium, which is where what is called responsive design comes into play. This technique allows a site to automatically adjust to the size of the screen on which it is read, whether it is a smartphone, a tablet or a PC and regardless of its size. Nowadays, when creating a site, it is therefore imperative to modulate the layout of the different elements of a page according to the formats.
It is still very common to see websites that are not responsive. Traffic and economic benefits can be greatly impacted, as many users will not even bother to try to navigate the site and will leave it instantly. This is one of the important reasons why people today want to redo their website when it was a few years old.
Integrate new features for a more efficient site
After talking about the aesthetic aspect and readability of your site, we cannot ignore the technical and functional aspect of it. Indeed, a company evolves over time and its objectives too. Yesterday you may have wanted to have a simple showcase so that your customers can find your contact details, today you want to make your site a full-fledged communication tool and tomorrow you may want to launch into online sales. In any case, depending on the objectives of a company, a website can integrate different functionalities in order to achieve them as best as possible.
Perhaps your site is no longer in line with your marketing or economic challenges, which is why a complete overhaul of it will allow you to add the elements that correspond to them : a large photo gallery to present your activity, a private space for your customers, an e-commerce system or a click and collect module... These changes sometimes require changing the basic technology that may no longer be suitable, or has even become obsolete over time.