7 Most Common Mistakes on a Google My Business Listing

[ivykhan885]

Google My Business is an essential tool offered to professionals , which allows them to improve their visibility on search results (SERP ). Highly appreciated by Internet users, My Business files offer a lot of information on companies and allow you to carry out many interactions such as making a quick phone call, getting directions to get there or checking opening hours. A showcase that benefits from many advantages but can also penalize you if you do not manage its display correctly.

Here are the main mistakes to avoid, which are nevertheless too often visible on Google My Business:

1. Not having a Google My Business listing
Despite the free service, some businesses do not yet have a listing. An error that can be fixed in a few minutes from the Google My Business site. In order to verify the correct ownership of your establishment, you will receive a postal mail from Google with a code inside . If you still do not have a listing, do not hesitate to create one to highlight your establishment in Google SERPs.

2. Have a listing without claiming ownership
Many establishments on Google My Business have a listing without owning it. Whether your listing was created by a relative, an external service provider or any person, it can be visible on Google without even having an owner. Your establishment is therefore referenced and so much the better! But it can receive many negative reviews or highlight incorrect hours canada phone number list without you being able to make a change. Requesting ownership is quick and can be done directly from Google SERPs , so don't wait any longer to do it.

3. Leaving information missing
The goal of your Google My Business listing is to provide as much information as possible to Internet users who are likely to search for your establishment. You must highlight your activity, your area of ​​intervention, your contact details, your products, etc. This allows Internet users to easily and quickly find what they are looking for. In addition, a correctly completed listing will often be better positioned than others in the results.

4. Forgetting the importance of photos
Depending on your business, photos can play a vital role. Google My Business allows you to add numerous photos of your establishment or your products. This is a solution that should not be overlooked to showcase your business and the services provided there. Google offers you a count of the number of views, so you can see the most viewed photos on your Google My Business page.


5. Don't use Google articles
Google My Business offers you the possibility to create posts like on different social networks. With a short text, a photo and a call-to-action button, the latter allows the file to take up more space on Google. It can be very useful to show your potential customers the news of your establishment and is used in parallel with social networks to encourage Internet users to click. From the My Business back office, you can also find the number of views and clicks of your different publications.

6. Having questions WITHOUT answers
This is one of the ways (along with reviews) that allows Internet users to communicate with your company directly from the SERPs. A question is asked by an Internet user and subsequently, anyone can propose an answer. It is preferable that it is you. Imagine a question about the quality of a product with an answer from a dissatisfied Internet user. As the owner, you receive an email with the question and you can quickly provide an answer. A guarantee of expertise, professionalism and responsiveness.



7. Not taking into account opinions
Having a Google My Business listing gives your customers (or anyone else) the opportunity to leave you a review, whether positive or negative. Whether they are good or bad, it is very important to take into account the reviews added to your listing. You have the right to reply to all of them in order to thank a positive comment or arbitrate a negative review. Reviews are often used by Internet users to get an idea of ​​your establishment. It is important to take good care of them, to provide a response and to encourage your customers to leave their comments.



As you will have understood, Google My Business is a real opportunity to seize for your establishment. In return, it is necessary to regularly spend time there to ensure the good image of your structure in Google search results. In addition, correct optimization of the file allows you to improve its positioning. Indeed, Google will classify the files according to different criteria such as the addition of opinions or a description.