How to Create Compelling Google My Business Posts

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When thinking about Social Media, businesses usually gravitate towards a few key platforms - Facebook, Twitter, Instagram, and LinkedIn. But one of the most overlooked Social Media platforms is Google My Business. This platform can help to support your overall digital strategy when used effectively, and really deserves more attention than it currently receives.

Many companies see Google My Business as a one-time profile update - claim your business listing, add your operating hours, add a few images, and make sure your ratings connect. The posting feature often goes unused without someone looking after Google My Business Management. GMB posts are essential to increasing your local rankings, and they’re pretty easy to creat indonesia phone number list Following a simple GMB posting strategy can help you maintain and grow your local search presence. That’s why we’ve compiled our 9 Top Tips for making the most out of your Google My Business social media platform by boosting your engagement.

Before discussing how to create more compelling Google My Business (GMB) posts, let’s review some of the different types of posts that you should consider. The types of business posts available to you may vary based on the geographic location of your business, as well as the business category you operate within.

The 6 Types of Google My Business Posts
What’s New
Google My Business Posts 1 Whats New Post Example

This is your spot to provide general information about your business. Use this type of post like other social media feeds, updating your customers about new services, or highlighting some of your past work. Adding Photos and Videos, as well as descriptions and an action button will make your posts more engaging.

Events
Google My Business Posts 3 Event Post Example

Hosting a Grand Opening, or some other type of event? The Events Post category is perfect for that. All you need is a title, start and end dates, and a time. You can also add videos, pictures, and action buttons to your event posts to help draw in the eye.

Offers
Google My Business Posts 01 Offer Post Example

Offers = Promotions. If you’re having a big sale on a specific service or product, you can promote them through Offers posts. Similar to the other posting types, you can add specific dates and times the offer is valid, pictures or videos to give that much more detail to your promotion. However, unique to Offers, you can add coupon codes and terms and conditions for the specific promotion.