major international brands seemed to have reacted in an instant. Estee Lauder, Lancome and L'Oreal Group all launched buy-one-get-one-free promotions with free samples.
They can use the same " tricks " as the new consumers , and even do it better. International big brands have returned, and the list has once again become a barometer. In this year's 618 Tmall beauty category korea whatsapp number data pre-sale list, L'Oréal Paris, Lancome, and Estee Lauder dominated the top three, and the once popular " Internet celebrity " new consumer brand Three Squirrels was no longer seen in the food industry brand sales list .
Photo source Tianxia Online Merchant Faced with this situation, Three Squirrels founder Zhang Liaoyuan once said helplessly, " We found a problem, but we don't know where it is. " Zhang Liaoyuan is not the only one who feels helpless. The era of marketing being king and taking advantage of the internet celebrity economy to reap IQ tax is over. New consumer brands can use traffic as a tool, but they should not treat traffic as faith.