Short Form Video: The Best Format for Snackables

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Not only do short videos (no more than 60 seconds) create compelling narratives, they are also perceived as more accessible because they allow anyone with a smartphone to become a creator. Companies that can harness the power of short-form video will have the ability to dramatically expand their communications while making them more focused.

According to HubSpot's 2023 Social Media Marketing Report:

Of the 1,000+ marketers surveyed, 33% plan to invest even more in short-form video.
Short-form video delivers the highest ROI and is set to grow further in 2023.
83% of marketers consider snackables their most effective format.
Short videos can tell so many different types of stories. From behind-the-scenes looks at a team working on a project, to educational courses and tutorials, to interviews with company leaders, to contributions from influencers talking about brands or products, snackables can make reviews, testimonials, and demos more informative and engaging.

Snackable videos can be created with different expressive techniques : in film they hungary whatsapp resource create an effect of reality that gives credibility to the contents shown and gives them authority; in animated graphics they are an excellent way to make even very complex topics more immediate and comprehensible and to transmit technical information that otherwise could be boring or ambiguous.

We have already talked about the minimum attention span that tends to inexorably shorten especially in the case of the younger generations. It is not just a lack of propensity to concentrate but rather a quality that has been refined with the advancement of digitalization: the inclination to juggle between multiple screens at the same time. Millennials tend to bounce between three screens (smartphone, TV, laptop); Generation Z between five screens (smartphone, TV, laptop, desktop and tablet). And in addition to bouncing between screens, the new generations also bounce from one platform to another. Short-form content, especially if it is quick and “snackable”, can reach them everywhere, easily adapting to a type of fluid and frictionless communication.

In conclusion, snackables help the target audience become aware of a brand, a product or a service. They are a strategic resource that companies must learn to use to establish and maintain valuable relationships over time with audiences that are becoming more and more aware and elusive day by day.