The need to acquire a detailed and extensive knowledge of one's interlocutor therefore represents the fundamental premise of any trust strategy, in which trust is conceived as an absolute priority. At this point we can ask ourselves: how can we acquire the knowledge necessary to trigger and keep active the virtuous circle of trust within the trust strategy? There are many possible answers, here we limit ourselves to indicating those that are probably the most effective: use of social media , adoption of a multichannel or omnichannel approach , implementation of inbound marketing techniques .
T People are willing to invest time in order to establish meaningful iran whatsapp resource relationships, even in virtual spaces. The use of social media, in its infinite declinations, can be framed within this need for sharing: submitting one's experience to groups with common interests by telling it through personal content (and therefore perceived as authentic) on the one hand helps the user to achieve his goals (development of a sense of identity, desire to participate, need to be informed, etc.) on the other hand it puts the company in a position to have access to increasingly rich customer profiles. By taking advantage of the increase in opportunities for interaction with the brand, a company can take advantage of the capillarity and precision in segmenting the public that social networks allow, and it can do so in different ways: by educating and informing about products and services; by answering questions, comments and private messages;
by offering advice and recommendations. And it can also focus on engaging customers in-feed: not only by responding every time someone leaves a comment, but by fueling consumer interest through giveaways, posting quizzes, and running contests. The greater the perceived value of institutional posts (in terms of granularity, relevance, and coherence), the greater the chances of building solid, trustworthy business relationships.
Adopt a multichannel or omnichannel approach. A second way of acquiring knowledge that is widely used within a trust strategy is the synergistic use of different channels to create new and lasting connections with all stakeholders . From emails to video calls, from social networks to the company blog, from webinars to live events, from company chatbots to personalized and interactive videos: