What is a marketplace: strategies for SMEs

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Written by Sara Gonzalez
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You have probably searched the internet for various products that you were interested in and that you ended up buying. But, you may not have heard of the terms Marketplace or Ecommerce.

Well, if you are interested in learning more about the world of Marketplaces, in this post we will give you a lot of information thanks to the contribution of Rubén Dávila so that you become an expert and we will give you some more interesting data about this type of websites.

To keep up to date and learn about this sector from experts, we went to the event "The conquest of the great digital showcases" . Promoted by The Valley, it included the participation finland phone data of large companies such as Elogia or Google.

Did you know that 9 out of 10 consumers who search for products online end up making their purchase online? And that 1 in 10 still search online first and end up buying in- store?

This translates into a percentage of 11% of total consumers. On the other hand, there is a good part of consumers who first search in a physical store and then end up buying online.

People don't just search on Google, many of them search directly on a Marketplace they trust.

The main reason why buyers access products online is to find a competitive price , home delivery , find products with a click that are hundreds of kilometers away, to be able to return a product without having to leave their homes...



But what is a marketplace?
It is a digital space where a meeting between a buyer and a seller takes place, but with special characteristics for the latter, which we will tell you about.