Listening to consumers to connect with them

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11.11 is an event that gives brands the opportunity to innovate, test new products, launch promotions and loyalty programs and, ultimately, listen to consumers in order to connect with them.

In its first edition in 2009, only 27 companies participated, a figure that has multiplied to reach, in this edition, 290,000 brands and 21 million products from more than 90 countries and regions . 11.11 is a huge showcase, so the presence at this event is not improvised, but requires a careful strategy. The rewards can be enormous south africa phone data because the Chinese market continues to have great potential for many sectors with the common denominator of quality products. And it is not just about selling a lot, but about winning customers and retaining them .

Likewise, to attract and retain Chinese consumers, it is necessary to innovate and surprise them, which is why marketing tactics must evolve. Thus, the use of digital tools such as live streaming or augmented reality are innovative ways to enhance brand engagement with customers, since Chinese consumers are highly digitalized. One example is that since the start of the pre-sale period for 11.11, more than 300 million consumers have watched the live streaming sessions organized on Alibaba Group's Taobao Live platform .