2. Social Media Marketing: an essential aspect

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Let's analyze some more updated data (March 31, 2020):

active Facebook users worldwide are more than 2.80 billion . In 2020, there were 2.6 billion users. Even more importantly: 1.78 billion people access Facebook every day (source: veronicagentili.com );
active users on Twitter , on the other hand, are 1.3 billion (source: websiterating.com );
Instagram has 500 million daily active users (source: websiterating.com );
TikTok , born in 2016, has already surpassed one billion active users worldwide, including 5.4 million in Italy (source: oberlo.com).
These are impressive numbers, which better than any words demonstrate how important – or rather, indispensable – it is for any company to be present on social media today, and to know how to do it well. New customers will come looking for you there and so will your actual users.

Therefore, implementing a good social media marketing strategy makes ISPs more ghana phone data attractive , increases Customer Engagement and , consequently, retention and loyalty . No less important: poor social media management can unleash negative storms, with disastrous impacts on your reputation . For this reason too, you need to pay maximum attention to this aspect.

An example of a very aggressive, creative and functional use of social media is offered by the telecommunications giant T-Mobile .