In B2B, having a social media strategy has become essential. The web is full of articles on best practices and advice for publishing at the right time, growing your audience, generating leads on a social network, etc. It's not for nothing: social networks have many advantages for increasing your visibility and generating business! In this article, we will focus on the darling of B2B, namely LinkedIn. At Plezi, we have developed our presence on LinkedIn and our community over time, by testing many things.
Today, we give you all our best practices to integrate LinkedIn into your marketing strategy and thus generate business! How LinkedIn works LinkedIn has established itself in recent years as THE social network for professionals, with 875 million members in 2023 , including 27 million in France. There are several spaces on the platform, which provide access to different central african leads features. Not everyone uses LinkedIn in the same way. These spaces include: Company pages : This is a kind of “showcase” page that includes everything a prospect or future candidate needs to know about our company: -the name of the company. A hook explaining its usefulness (for example, “B2B marketing automation software: generate qualified leads and structure your strategy ”); -a more detailed description; -the sector of activity; -a link to the website; -possibly a telephone number.-
Employee profiles; -etc. Professional profiles : These are simply personal accounts. This is a page that summarizes our CV: -a presentation; -a hook explaining our job; -our professional background with dates and job description; -any recommendations from former colleagues or clients; -our publications; -etc. In short, our LinkedIn page is a kind of business card that can be very important depending on the sector in which we operate (or a little less if we are a fisherman in Brittany)! A news feed : Like all social networks, LinkedIn offers a news feed where you can find publications from people you are subscribed to or who might interest you. Network : You guessed it, this is the space where we find all the people we are connected with, who are part of our LinkedIn network.
Messaging Tool : Without too much suspense, the purpose of this tool is to send and receive private messages. Of course, there are other spaces on LinkedIn, such as the one dedicated to job search, where you can find job offers and recommendations, but in this article we will focus on using LinkedIn as a business Why use LinkedIn in B2B? Are you still hesitant to invest time on this social network? You understood it with the figures above: LinkedIn is the essential social network for professionals, but how is it advantageous when you are a B2B company ? This is what we are going to see: Generate business LinkedIn helps generate business for B2B companies . The benefits of using it are numerous, for a marketer as well as for a salesperson!