At the controls yourself
In the past you could decide for yourself which messages you found relevant
Incidentally, Facebook was working behind the scenes with a similaraustralia mobile phone number list interface. A funny anecdote comes from Facebook 'VP of Product' Chris Cox, at a Facebook media event in 2013. He told that in the early days of EdgeRank (he called it 'News Feed ranking'), he and a colleague, in the Facebook office, simply 'twisted' the news feeds of millions of users. They did this based on feedback from regular Facebook users, which often came in the form of angry emails.
Facebook's motivation behind filtering the News Feed is twofold. On the one hand, Facebook wants its users to stay online as long as possible. After all, the more minutes we spend on Facebook, the more 'views' the advertisements get. This also increases the amount that Facebook can potentially charge its advertisers and thus the value of the platform as a whole. In short, the filter is an important tool for Facebook to create shareholder value.
On the other hand – and this is how Facebook legitimizes the use of the algorithm – EdgeRank must ensure that the relevance of the platform for the user increases. Facebook states that with every login of an average user, Facebook potentially has more than 1500 messages ready. In the interest of a positive user experience, Facebook only allows a small portion of these messages through.