Conversion Rate of Interactive and Personalized Videos

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In this sense, building contact with the customer requires special attention to the ways and times in which to create contact with the customer. According to Godin, to build the relationship with a permission perspective, the success of the strategy is defined to the extent that the relationship is active in both directions: "if you stop making yourself heard, people complain and ask you where you have gone" . The personalization of the message is, in this perspective, a way to get closer to customers and consumers. Therefore, if the result you want to obtain from a digital marketing campaign is a high rate of engagement and conversion, personalized videos are the right tool . Thanks to the combination of interactivity, personalization and video medium, the engagement rates are very high, often over 80% and with conversion rates that often easily exceed 20%.



Let's start with a significant fact: today a person deals with an average afghanistan consumer email list of 121 emails a day. It is not surprising, therefore, that only 18% of marketing emails are actually opened and the click-through rate stands at a paltry 2%.

There is no marketing tool, at present, capable of making these percentages soar like personalized videos.

SingleGrain has collected some really significant data regarding video marketing in this article . 60% of Internet users, when navigating a page, look for video content before even reading the text. In the retail sector, it is estimated that users who have viewed a promotional video of the product have a 64% increase in the probability of purchasing. There is even an eightfold increase in conversion rates for landing pages that feature video content!