Implement a Lead Scoring System for Better Results

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Studies, such as those conducted by Pennycook and Rand (2019) , or the work of Grégoire Borst and his teams (since 2016 and up to today), have demonstrated that adolescents are likely to fall into the trap of misinformation due to cognitive biases such as credulity , the confirmation effect or mental anchoring . The work of Grégoire Borst (Professor of Developmental Psychology and Cognitive Neuroscience .


Education at the University of Paris) and his team have highlighted south korea phone number library the importance of credulity in adolescents when they are exposed to dubious information. The lack of experience and developed critical thinking makes them more likely to accept information without questioning it.


Pennycook and Rand’s 2019 study on the spread of misinformation on social media supports the same idea, highlighting the difficulties adolescents have in discerning the credibility of online sources. They often rely on superficial cues such as website design or the number of likes/shares to determine the reliability of information. Additionally, the confirmation effect , which involves seeking out and prioritizing information that confirms one's pre-existing beliefs, may reinforce support for misinformation. Adolescents may be more influenced by content that aligns with their views, even if it is inaccurate or misleading. Mental anchoring , meanwhile, plays a role in the persistence of misinformation among adolescents.